Marketing

 

Marketing is everything you do to place your product or  services in the hands of potential customers. It includes  diverse disciplines like sales, public relations, pricing, 
packaging, and distribution. Marketing is a strategy  for allocating resources (time and money) in order to achieve your objectives (a fair profit for supplying a  good product or service).

 

INTRODUCTION TO MARKETING

This course provides an intensive hands-on investigation into the world of Marketing using real businesses.  The “Bird’s Nest-School Store” is used for hands on training in a retail situation.  Students will understand Marketing concepts, management skills, salesmanship, and promotional techniques used in today’s diverse world. Students will understand professional business attitudes and etiquette. DECA opportunities are encouraged. See Cheshire Career Center Program of Studies for Marketing Pathway

 

 

MARKETING I 

Prerequisite: Introduction to Marketing.

This course continues to provide an intensive hands-on investigation into the world of Marketing.  Personal selling and Promotional Mix are the two major areas of Marketing covered.   The “Bird’s Nest School Store” is also used for hands on training in a retail situation.  Students will understand the selling process and promotional techniques used in today’s diverse world. Students will understand professional business attitudes and etiquette.  DECA opportunities are encouraged.

See Cheshire Career Center Program of Studies for Marketing Pathway

 

SPORTS AND ENTERTAINMENT MARKETING 

Prerequisite: Introduction to Marketing

This course provides an intensive hands-on investigation into the world of Sports and Entertainment Marketing using athletes, leagues, and real businesses.  Numerous projects and inclusion of Keene High Athletics will be used.  Students will understand Sports Marketing concepts, event and sports product salesmanship, and promotional techniques used in today’s diverse world of sports and entertainment. Major sports leagues and events will be emphasized and DECA opportunities are encouraged. See Cheshire Career Center Program of Studies for Marketing Pathway

 

MARKETING II 

Prerequisite: Successful completion of Marketing I or Sports and Entertainment Marketing

This course provides an opportunity for students to expand and build on the skills learned in Marketing I or Sports and Entertainment Marketing.  Advanced Marketing projects will help develop students advertising, management, and problem solving skills.  Advanced advertising strategies and techniques will be emphasized through major projects and campaigns. Sports and Entertainment field will be used as a focal point during the year. Internships at a local business will enhance students learning during the third quarter and DECA opportunities are encouraged.

See Cheshire Career Center Program of Studies for Marketing Pathway

Instructor: John Luopa

Phone: 603-352-0640 x3408

Email: jluopa@sau29.org

 

The Cheshire Career Center

 

Learning For Life